WILL SMITH – Lost And Found
(Interscope / Universal)
" Multimillionaire urges you not to
download his record. Sound advice
The cover of the artist formerly known as the
Fresh Prince’s ninth LP underlines the trajectory
of Will Smith’s career. One street sign points toward
West Philly, where he cut his teeth making
fun records like Parents Just Don’t Understand with
Producer DJ Jazzy Jeff. The other indicates the
direction of Hollywood, where he has had moderate
success acting in art house films like Independence
Day and Bad Boys 2. I’m guessing Big Willie
doesn’t need to keep pumping these ****s out to
keep the seeds watered, so maybe he’s rhyming
because he likes to. Actually, if he writes his own
verses, give him some props for being honest. He
threatens to buy your radio station and mentions
in passing that he’d be making a guaranteed $20
mil if he’d done a flick instead of this album. He’s
taken a step away from the jiggy-jiggy of Big Willie
Style and Willennium while still making a token effort
to introduce a new step with the cringe-making
Switch. That’s the one on which he urges you:
don’t download / go out and buy the record.
2 and a 1/2
DAN CAMERON
ravermag