Hey man - I agree with all that you said.
I don't mind Get Lit as I do enjoy house and some EDM but he's not giving us what we want. We want BARS! Will needs to actually SPIT BARS. Once that happens, he'll get more attention online. I don't care if he wants to experiment, you have to as an artist. Caution in the WIld could've been so much better if it was a full song and if he didn't repeat the same 4 lines or so in both "verses". The Fiesta remix video was pretty dope - imagine if those visuals were used for a proper rap comeback song.
I've been saying it for years that he's super secretive and insecure about his music...but says one thing and then says something else. He drops L+F saying how much he loves music and then never drops another single or album. In the music industry, if you don't have some recent, it's out of sight, out of mind and in Will's case - 12 years?! Completely out of mind. There's a whole generation of people who didn't know he was a rapper before the movies.
Another example - back in 2005, he said he was going to do stuff online. Where's the website? He doesn't even have a legit website. How about a soundcloud? He's so out of touch. I don't think he's cared much either about his music career and truth be told - it shows.
One more example in 2015 - "Oh yeah Jeff and I are going to do a proper world tour because we've never done it and its going to be in 2016." ....We got 2 shows in 2016. Not exactly a tour.
I get he's the biggest movie star on the planet but give me a break - he doesn't have to make movies another day in his life. If you really wanted to do music - you do it. Don't say we're going on tour and then go sign on for another 2 movies....seriously. This is where my frustration sets in.
If he wants to be taken seriously again regarding music, he needs to drop bars. Plain and simple. You don't need to sell records anymore - just do it for the love and people will respond.