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Men in Black 3 Rescues Coney Island’s Oldest Building

We’re singing “Hooray for Hollywood, that phony super Coney Hollywood”! Not only is Men in Black 3 filming in Coney from May 2 through 6, they’ve leased Coney Island’s oldest building, the Grashorn, from Thor Equities and rescued it from oblivion. A construction crew is already fixing up the gutted interior of the building located at Surf and Jones Walk to use as their location headquarters.

Men In Black 3 stars Will Smith as Agent J traveling back in time to 1969 to stop a villain from killing a young Agent K played by Josh Brolin. According to the storyline, if the killing were carried out in the past, it would result in the destruction of Earth in the present. The production company is giving some of the buildings on Surf Avenue, Jones Walk and the Bowery a 1960′s look, including retro signage. At least one concessionaire on the Walk has plans to keep the look through the summer. Filming will also take place on the Boardwalk and in Wonder Wheel Park.

Jimmy, the Balloon Dart operator on the Bowery, is among the Coney Islanders who have been cast as extras. No word yet on whether Target the World-Famous Coney Arcade Cat has been hired for a walk-on. There was a casting call last week for “1969 New Yorkers (hippies, beatnik poets, ’60s celebrity look-a-likes, bikers, models, etc…), people who are less than 4′10 or more than 6′5, plus-sized people, and men and women with character faces.” Last year, the website joblo reported that ’60s era celebrities like Yoko Ono, Jimi Hendrix and Andy Warhol would appear in the film as aliens. The script has gone through a lot of changes. Filmed in 3-D, Men in Black 3 is set to be released on May 25, 2012.

As for the Grashorn, the fact that it’s getting rehabbed by the movie company has the Coney Island Rumor Mill saying it will be rented out afterward to game concessionaires. In Coney Island: Lost and Found, historian Charles Denson writes that the building at 1104 Surf dates back to the 1880’s and the Grashorn hardware store served Coney Island’s amusement businesses for more than 60 years: “The clapboard façade, dormers, cast iron resting, chimneys and fish-scale shingles were removed when the building was renovated in the 1980s but the mansard roof retains its shape.” Here’s a photo of the way the building looked in 1969. Will it look like this again when Men in Black 3 travels back in time next month?

Over the past two years, the Grashorn Building has fallen victim to squatters, blight and burst water pipes. Sideshow operator John Strong as well as two different arcade owners tried but failed to lease the space from Thor. The building remained shuttered and vacant during the 2009 and 2010 seasons. In January, one of Thor Equities’ omnipresent “Stores for Lease” banners went up on the Grashorn Building.


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Will Smith and Josh Brolin on the Set of Men in Black III

Here come the Men in Black, and Will Smith and Josh Brolin are suiting up and leading the way on the set of their new film, Men in Black III.

The two actors are seen waving at the crowds of spectators as they shoot a scene for the upcoming alien themed thriller.


Edited by Ale
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The hits keep coming for MIB 3. We all know that its gonna be 3D, but it's not being filmed in 3d. They are gonna convert it in post production. This ticks me off more than anything else we've read about this movie. Post 3D is poor quality and is basically ripping people off for couple extra bucks.


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Michael Stuhlbarg Joins 'Men in Black 3' (Exclusive)

Michael Stuhlbarg, one of the key players on HBO’s Boardwalk Empire and the star of the Coen brothers’ A Serious Man, has been cast in Men In Black 3.
Will Smith and Josh Brolin lead the cast of the third installment of Columbia’s sci-fi comedy being directed by Barry Sonnenfeld and currently in production. The 3D movie is scheduled for a May 25, 2012 release.

The studio isn’t revealing too many details about the film, although it is known to feature a time travel element, allowing Brolin to play a young Tommy Lee Jones and Alice Eve, a young Emma Thompson, as the MIB agents try to save the world in 1969.

Stuhlbarg will play a character called “Griffin." Sharlto Copley circled the role late last year, but a deal never materialized.

The actor, repped by ICM and Viking Entertainment, plays gangster Arnold Rothstein in Boardwalk Empire. He will next be seen on the big-screen in Hugo Cabret, Martin Scorsese’s adaptation of the children’s book by Brian Selznick.


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The hits keep coming for MIB 3. We all know that its gonna be 3D, but it's not being filmed in 3d. They are gonna convert it in post production. This ticks me off more than anything else we've read about this movie. Post 3D is poor quality and is basically ripping people off for couple extra bucks.


How can you call it "Men In Black 3D" and then not shoot it in 3D..that's outrageous!! :hissyfit:

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