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A hip-hop collective lets members fly solo
The rapper known as Casual has been experimenting with an alter ego, Smash Rockwell. He and other members of the hip-hop collective called the Hieroglyphics will be at Cat's Cradle tonight.
By MARTIN L. JOHNSON, Correspondent
The members of the Oakland-based rap collective called the Hieroglyphics have had so many side projects, it's hard to remember that their real commitment is to preserving the hip-hop sound fans now call "old school."
At the collective's stop tonight in Carrboro, it will be Casual's turn to show off new material from his upcoming album, "Casual Presents Smash Rockwell," his first in four years, to be released Sept. 6 on the collective's own label, Hiero Imperium.
Casual -- aka John Owens -- says the name of the album comes from the name of his latest alter-ego.
"That's just a nickname I developed over the years," he said in a recent phone interview. "Where I'm from, when you smash on something, it means that you're being overaggressive and taking control of a situation."
Info
WHAT: Casual, Souls of Mischief and Pep Love from the hip-hop collective The Hieroglyphics, also with Non Phixion, OC and the Boom Bap Project.
When: 9:30 p.m. today.
Where: Cat's Cradle, 300 E. Main St., Carrboro.
Admission: $15.
Details: 967-9053, www.catscradle.com.
The name applied to Owens, and it eventually replaced the name that the 30-year-old performer released his first album under in 1993.
"A lot of my friends switched from calling me Cas to calling me Smash," he said. "I just added the Rockwell."
As is the case for a lot of rappers who came of age in the early 1990s, Owens said he misses the old days of hip-hop, and his new album reflects his discontent with the flashier aspects of hip-hop today. He said he wanted to do something different with the album.
"I bring real classic old-school beat-boy hip-hop instead of this materialistic hip-hop," he said.
The materialism evident in hip-hop now happened because some rappers made a lot of money, Owens said, and wanted to display it rather than keeping true to the music.
"That stuff is impressive," he said. "When you put that on TV and little kids are looking, it creates that effect, but that wasn't really what [hip-hop] was about originally."
The lead-off single from the album, "Say That Then," is a scathing attack on materialism ("I'm handing out Gucci body bags and Coogi caskets") on which Owens boasts of his own skills while saying "I'm not your average, every day, you know the way that end / Still bring that real hip-hop from way back when."
Owens recognized that much of mainstream hip-hop is high-quality. Although the Hieroglyphics have long been pegged as "underground," Owens said he didn't think much of that label.
"A lot of people take garbage music and try to call it underground," he said.
For the new album, Owens said he used the Internet to find producers for his tracks, which meant he could work with people from across town as easily as he could work with people in London. His last album, 2001's "He Think He Raw," was poorly received by fans for its emphasis on sexual themes. He said he took a more serious approach this time out.
"My focus was a little bit different in this record, and I hope it comes out in the music," he said. "I work at a company and sit at a desk. I realize what people want from Casual."
But despite the developments in his solo career, Casual continues to work with the Hieroglyphics. He said working with a collective gave him feedback for his work, but it also constrained him.
"You've got to release a little bit of creative control when you're making a song with a crew," he said. "When you're a solo artist, you don't have to explain the vision you see."