I dont wanna sound too harsh, but this is what i honestly feel.
I don't know what it is, but Will sounds off. It's like he's trying too hard to come off as dominant, superior, hard and at the same time he lacks confidence... which gives me a feeling of not being authentic. I totally understand why people are annoyed, especially the younger generation. He probably comes off as somebody who just started rapping.
I have also read some comments and you really can't refute the criticism, when people f.e. point out that he rhymed "tonight" with "tonight" three times on Pretty Girls. His flow is very basic, his rhyme scheme is the same as 20 years ago. It looks like he never touched the pen in the past 20 years.
As i mentioned previously, i think he is way behind his peers like LL, Rakim, Nas, which is very sad. His rap persona ego is just too big compared to what he delivers.
I'm sorry that i couldn't be more positive and i don't wanna spoil the excitement, but as a long time fan i just had to express my true feelings.
I still hope that he will go back to his roots and make some fun storytelling tracks with Jeff.