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Men in Black 3


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Men in Black 3 Puts Viral Blogger Inside the Movie [EXCLUSIVE VIDEO]

The “investigative blogger” behind Men in Black 3′s smart social campaign is making a small cameo in the film.

It’s been more than ten years since the Men in Black 2 hit the big screen, so today’s youth may be a bit unfamiliar with the brand that once dominated July 4th weekend box office sales. To generate buzz in the online world, the film has been engaging in a series of initiatives to build momentum for its Memorial Day weekend release.

A 14-year-old blogger — known only “BugEyes126″ — has been posting blog entries and videos to TheMenInBlackSuitsAreReal.com since December. He’s cultivated a group of 100,000 fans and followers called “MIBelievers” who have helped him uncover clues about the Men in Black (and whether aliens are actually real) via his Facebook page. He also set up a hotline — 1 (888) 202-9797 — where fans can find out more information about his quest to learn more about the men in black suits.

The last we saw of BugEyes126 was a video that ended with a strange knock on his door and phone call revealing a suitcase with his own black suit. This exclusive clip reveals that BugEyes not only gets a cameo in the film, he also appears to be a member of the Men in Black allegiance. It’s good to know that the alien-protection industry is hiring these days.

This is one of the first times a movie has tied the actual film back to a marketing campaign.


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