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Chuck D Of Public Enemy Wants Def Jam Presidency

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Chuck D of Public Enemy Wants Def Jam Presidency

Published Friday, December 28, 2007 3:46 PM

By Chuck "Jigsaw" Creekmur

As Jay-Z vacates his post as Def Jam president, another Def Jam legend is vying for the high-level music industry position.

Chuck D of iconic group Public Enemy says he is the person for the job.

"After 10 years looking on the collapsing of the record industry, and upon hearing the news of Jay-Z stepping down from Def Jam, I would throw my name into the hat of somebody who understands how the hell Universal should establish the name-brands they acquire with stockholders money," Chuck D told AllHipHop.com.

Chuck D, real name Carlton Douglas Ridenhour, recorded under the Def Jam banner from 1987 to 1998 and churned out some of the label's biggest hits as the lead rapper of Public Enemy.

The rapper has always been a proponent of the internet and launched Rapstation.com in 1999 to offer readers free MP3 downloads and even downloadable ringtones, among other progressive elements.

Chuck D, who also runs his own Slam Jamz label, said that running Def Jam is a more viable option than tossing his hat into the political arena.

"So instead of me running for politics, this is an easier run into the world of influential culture," he continued. "I'm in Los Angeles, Atlanta and New York on the regular as well as I [thoroughly understand] the international picture," Chuck said. "There would be some seismic changes, and I would be a little Huey Long-ish at it. If folks are clueless about this parallel that's precisely the problem." [Editor's note: Huey P. Long was a Great Depression-era politician that was hugely popular and successful. He was killed shortly after announcing a bid for the presidency.]

Chuck D also said that Jay-Z didn't quite have time to grow as the CEO, but cited what has been speculated that he'll be with Def Jam co-founder Rick Rubin at Sony Records.

"I think a person like Jay-Z needed a bit more time, but I could imagine his corporate limitations, and he's gonna be working alongside a true music cat R.R. [Rick Rubin] to do his thing."

The music business' chief concern these days is monetary return and Chuck D, who is renowned for his political and social consciousness, said he could generate revenue as well.

"I'd show them how to make a profit, if they care. I will bring the noise. It will be interesting to hear the requirements here [for the job]," he concluded.

No successor to Jay-Z has been named at Def Jam and there is speculation as to who will become the next president of the legendary label.

Jermaine Dupri, Jimmy "Henchmen" Rosemond and Damon Dash have all been mentioned as potential candidates for the position.

Chuck D outlined his plan for Def Jam, as seen below:

1) Being ahead of the technology curve; preparing for a thinned out industry; and managing budget efficient acts is very noteworthy of my resume which is simple. I told these cats the online revolution was coming and they needed big adjustments. They relied on lawyers, courts, and accountants only to now look upward at Apple, etc.

2) Their cost factors didn't fit the times, I come from a world where the $50,000 investments resulted into 6 - 7 figures. Now it's a business where 7 figures are invested to make 6.

3) I would run it like sports. These artists would be busting their tails on tour and on the stage to gain a fan. They would be coached on how to do their thing right. Braintrust will be high, and subcontracting to the right contributors will be comparable of the efficiency of these labels like Jazz and catalog departments. You cannot have people working, that haven't the slightest clue of what they are in the middle of.

4) Any criminal mindedness in artistry, and management would have sit this one out, go their own way. It's like bad apples the long run ain't got nothing to do with entertainment. You can't mix the stage and off stage parodies.

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Chuck D for president! Chuck D for president!

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Why didn't i think of that?!? Alright...Def Jam can only continue if LL OR Chuck D get the label.

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As much i love Chuck D and Public Enemy, I think there are better candidates for Def Jam Presidency. He would surely put more effort to bring quality hip hop outta the def jam camp, but would this sell???

1. In my opinion Dr. Dre would be perfectly, he should put his aftermath roster also under Def Jam.

2. And he is the only one beside LL Cool J, Will Smith and Ice Cube who has been successful over 20 years.

3. He helped the breaktrough of a lot of artist: NWA, Snoop Dogg, Eminem, 50 Cent and the Game!

4. Drops quality music that sells!

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Chuck D is perfect to bring quality hip-hop back to the top again

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As much i love Chuck D and Public Enemy, I think there are better candidates for Def Jam Presidency. He would surely put more effort to bring quality hip hop outta the def jam camp, but would this sell???

1. In my opinion Dr. Dre would be perfectly, he should put his aftermath roster also under Def Jam.

2. And he is the only one beside LL Cool J, Will Smith and Ice Cube who has been successful over 20 years.

3. He helped the breaktrough of a lot of artist: NWA, Snoop Dogg, Eminem, 50 Cent and the Game!

4. Drops quality music that sells!

Amen my brother....

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As much i love Chuck D and Public Enemy, I think there are better candidates for Def Jam Presidency. He would surely put more effort to bring quality hip hop outta the def jam camp, but would this sell???

nah man ! :wiggle: ..atleast not like right now with Jigga but i dont give much .........

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Yeah I bet he wont get it though probably some more "hip" today like Jermaine Dupri will get it - and itll be like Jay-Z all over again.

JD isn't exactly DefJam material, but he has many more years of experience and success. On top of that, we was in the background of the old school and has crazy love for it. He wouldn't be the WORST choice in my opinion. I'd still like 2 see Russell take over again or LL, or Chuck D...or even FP.

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Unlike Dr.Dre and LL, Chuck D never sold out a thing, so that's who I'm rooting for...Of course if it's sales you are after Dr.Dre might be a smarter choice. LL is trying to breakthrough a buch of new artists on his next album...only time will tell if LL can prove himself in artist management

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JD wouldnt be as bad as Jigga, caus JD aint releasing his own Records like that. JD would promote LL and them for sure. I mean shiit, the use his beats,lol. Dame Dash would be aight too. Chuck wont get it.

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