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Hero1

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  4. Suicide Squad Marketing

    in Will Smith Movies

    Posted

    Based off early evening figures tonight, The Warner Bros/DC pic is headed toward a -69% second weekend drop that’s on par with Batman v. Superman. If Suicide Squad doesn’t pick up this weekend, then it will tie with the Zack Snyder superhero clash and 20th Century Fox’s X-Men Origins: Wolverine as one of the worst sophomore fall-offs for a superhero movie. After beating Disney/Marvel’s Guardians of the Galaxy for the highest opening in August, the tables may turn on Suicide Squad with the James Gunn-directed movie holding the best second weekend in August with $42.1M to Suicide Squad‘s $41.9M.  Earlier this week, it appeared that the under 35 bunch who gave this movie an A- were bound to keep Suicide Squad‘s legs going, but this is what happens when a superhero movie is universally panned by critics and with a ho-hum overall CinemaScore of B+.

     

     

    70% drop, that says it all.

  15. So Will has basically abandoned music the last 10 years to make horrible movies...

    in Jazzy Jeff & Fresh Prince

    Posted

    The movie people 'fake loved' him while he was making them a lot of money. I think he is in for a rude awakening now he can no longer command top dollar for movies or even open a movie & get it past $100 million.

    meanwhile he abandoned the true old school music fans who waited 10 years and were given nothing.. Then he says he's going to do a summer tour and instead makes another movie... It's really been a sad waste this last 10 years... I can no longer hide my disappointment

  16. So Will has basically abandoned music the last 10 years to make horrible movies...

    in Jazzy Jeff & Fresh Prince

    Posted

    After Earth & Suicide Squad look to be 2 of the worst movies he has been in, meanwhile he hasn't recorded an album in 10 years... even his best movies, enemy of the state, men in black & bad boys 2 were made when he still did music.. So disappointed & what a waste... I think his movie career is effectively dead in the water at this point.. he forgot what people loved about him.. and now he just goes on about his kids.. I just don't see the love for Will from the public anymore that was definitely there in the late 90s...

  17. Suicide Squad

    in Will Smith Movies

    Posted

    Suicide Squad slammed by critics: 'Not fun bad... just bad'


    Ugly. Boring. Toxic. Predictable. Unexciting. Overstaffed. Overstuffed. In the history of cinema criticism those words, and others, have been levelled at the worst movies to darken the silver screen. But rarely have all - and more - been thrown at the one film.

    With just days before the Warner Bros superhero film Suicide Squad begins to launch globally, the studio-imposed embargo on reviews has been lifted and the first of those have begun to surface. The verdict? To quote Vanity Fair's Richard Lawson, whose review seemed to sum up both the film and the prevailing reaction to it: "Bad. Not fun bad. Not redeemable bad. Just bad."


    The Hollywood Reporter, which is one of LA's two influential trade newspapers, said the film recalled too many "dour" films in the science fiction and fantasy genres.

    "Suicide Squad may not quite commit harakiri, but it certainly feels like it's taken far too many sleeping pills," veteran film critic Todd McCarthy wrote.
    The other, Variety, laid the blame at an earlier Warner Bros superhero stumble, Zack Snyder's Batman v Superman: Dawn of Justice.

    Variety's Peter DeBruge said Suicide Squad's director David Ayer was "beholden to the corporate vision of other recent DC adaptations, most notably Zack Snyder's sleek-surfaced and oppressively self-serious riffs on the Superman legend." That film was widely criticised by fans and also slammed by film critics. Though it went on to gross more than three quarters of a billion dollars at the box office, the damaging word of mouth kept it below the one-billion-dollar watermark.

    Off a US$250 million budget and a marketing budget of almost equal that, expectations sat very high with Snyder's reboot of the DC universe, which Warner Bros is depending onto challenge rival Marvel's dominance at the box office. Its failure to crack the one-billion-dollar watermark was particularly bruising.

    Suicide Squad is one of a number of film projects that share a DC Comics universe, including the upcoming Justice League and Wonder Woman films. DeBruge noted that Ayer was essentially required to "conform" to the style which Snyder has established for the linked DC Comics films.
    Other reviews were equally scathing.

    The Chicago Tribune's Michael Phillips described the film as a "garish, overstaffed, overstuffed, blithely sadistic corporate directive disguised as a PG-13 summer movie for all ages."


    Phillips took aim at its "lousy script" and lack of "satisfying storytelling".

    "The flashbacks roll in and out, explaining either too much or too little, and the action may be violent but it's not interesting," he wrote.

    The influential pop culture website io9 described it as a "B-movie".

    But by far the most damaging review came from Vanity Fair's Richard Lawson.

    "Suicide Squad is bad," Lawson declared. "Not fun bad. Not redeemable bad. Not the kind of bad that is the unfortunate result of artists honourably striving for something ambitious and falling short. Suicide Squad is just bad."

    Lawson described film as ugly, boring and toxic.

    It is, Lawson said, "simply a dull chore steeped in flaccid machismo, a shapeless, poorly edited trudge that adds some mildly appalling sexism and even a soupçon of racism to its abundant, hideously timed gun worship."

    Worst of all, he added, it is too "shoddy and forgettable to even register as revolting. At least revolting would have been something."

    Film writer David Ehrlich, in a review published by Indiewire, says the film actually makes good on the promise made in the marketing: "Worst. Heroes. Ever."

    That line refers to the fact that Suicide Squad is, unusually, a film where the superheroes are drawn from the DC Comics canon of "bad guys", notably The Joker, Harley Quinn, Boomerang and Killer Croc.

    Ehrlich called the film "mind-bogglingly stupid".

    Not all of the reviews published so far are bad, though it's fair to say that positive commentary about the film is too thin on the ground to reverse the damage caused by the avalanche of bad reviews.

    USA Today's Brian Truitt called it an "excellently quirky, proudly raised middle finger to the staid superhero-movie establishment."

    And Kristy Puchko, writing for Comic Book Resources, said it was "ferocious fun, boasting a bounty of action, mirthful mayhem, and a cavalcade of curious characters."

    Suicide Squad stars Will Smith, Jared Leto, Viola Davis and two Australian actors, Margot Robbie and Jai Courtney.

    The reboot of the DC cinema franchises - essentially, the Batman and Superman characters, and now an expanded Justice League series - are central to Warner Bros studio's strategy to unseat its rival Marvel.

    Marvel, which is owned by Disney, produces films featuring The Avengers and its members Iron Man, Thor, Hulk and Captain America, and has, for the last decade at least, dominated the superhero box office market.

    The DC universe, which is owned by Warner Bros, owns the older movie franchises featuring Superman and Batman, and is now launching a Justice League film series and standalone titles for popular heroes such as Wonder Woman and Aquaman.
     

  18. Suicide Squad

    in Will Smith Movies

    Posted

    Will may have in fact killed off his movie career at this point... Can't see anyone seeing collateral beauty, bright doesn't even hit theatres, then he will do bad boys 3 without Michael bay which is a really bad idea... He won't have done a good movie in so long I just don't see any kids or anybody rushing out to see his movies like they did in the late 90s/early 2000s

    man suicide squad is getting savaged! Apparently it sucks!

  20. Suicide Squad Marketing

    in Will Smith Movies

    Posted

    I've got to say, whether Suicide Squad is a good movie or not the marketing for the movie has been some of the best I've ever seen. If it's a solid movie it should make about a billion dollars and make the most money of any of Will's movies. The way they have done the trailers, the videos, the posters, the social media, the style, it really is spectacular. They've built up the momentum so much it is looking at a $130 million weekend opening in the US which is huge. Well done Warner Bros Marketing team. :clap::clap:

  22. Suicide Squad

    in Will Smith Movies

    Posted

    Well people have seen test screenings of this. The consensus seems to be:

    - Margot Robbie kills it as Harley Quinn

    - Will is back to being Will Smith we all love

    - The Joker is hardly in it

    - lack of back story for the characters

    - the movie is good not great

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