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Rev, Run Signs To UK Inde Record Label


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Joseph ''Reverend Run'' Simmons, who has played a key role in creating hip hop supergroup Run-DMC, has announced his signing to United Kingdom independent record label Craze Productions.

Kid Rock, a rap/country artist who is also closely associated with Rev.Run, will be assisting in tours and publicity campaigns as a way to kick off the promotion for Simmons' album, which is set to be released sometime this quater.

''This is a landmark deal for Crazed Productions, which will put our company at the forefront of multi-faceted marketing and promotion in hip hop'' said Sam Kleinman, CEO of Crazed Productions, also predicting that the deal will ''lead other major artist to sign direct with digital record companies thus bypassing the major record companies.''

Crazed Productions has had a notable online music history, having only been mainly a Web and mobile downloads/ringtone company.

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