For the Seven Pounds film to have taken in $US 60 mill so far in North America isn't too bad, but it probably cost at least $US 90 mill to make (if print and marketing costs are factored in - the usual cost for this is usually $US 30 mill). With Marley and Me trouncing it's competition, this has got to be a big disappointment for Will by his usual box office standards, but the film's overseas rollout starts this month and next month, plus it'll probably end up doing much better on DVD.
US reviews for SP haven't been too great and they could've used a much more interesting, more imaginative film poster. I would've released it over the Thanksgiving period instead in North America. Unlike SP, the Benjamin Buttons film will be lucky to break even, as it apparently cost $US 170 mill (hence the reason Paramount and Warner Bros went halves on it's budget. Add print and marketing costs and that goes to $US 200 mill).
