Report JUSTIN TIMBERLAKE SELLS OFF ENTIRE SONG CATALOG FOR $100 MILLION in Caught in the Middle Posted Thursday at 11:16 PM I'm obviously not an expert on this topic, but I always wonder why artists sell their catalog. I feel like if you create something and/or perform on something, I'd want to own it and be in control of it. You read about some artists who would kill to own their catalog, having never owned it due to bad contracts. At the same time, you see other artists who are already rich, selling their catalog. It's just hard for me to wrap my head around.