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sharktale dvd 80 MIL 1st week


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LOS ANGELES (Hollywood Reporter) - The DreamWorks cartoon "Shark Tale" grossed more than $80 million during its first week on home video, the studio said, surpassing its $56 million opening-week box office take.

"Shark Tale" sold more than 6 million combined DVD and VHS units across the United States and Canada, more than 5.5 million of which were DVDs, it added.

"Shark Tale," with an ensemble voice cast including Will Smith, Robert De Niro, Renee Zellweger, Angelina Jolie, Jack Black and Martin Scorsese, has become the best-selling home video of the year and the top-grossing Week 1 DVD of all time for a February release window.

"My Big Fat Greek Wedding" was the previous Week 1 record holder for February, selling more than 4 million DVDs during its 2003 bow, according to industry sources and Nielsen VideoScan sales data.

Larger boxoffice draws such as the Disney's "The Lion King," Disney/Pixar's "Finding Nemo" and DreamWorks' "Shrek" and "Shrek 2" are usually timed for video release during the busy fourth-quarter shopping season.

Overall, the 1995 home video release of "Lion King" still holds the all-time Week 1 sales record, followed by "Shrek 2," "Nemo," "Shrek," Disney/Pixar's "Monster's Inc." and "Shark Tale," according to industry sources.

DreamWorks' tale of a bottom-feeder turned "sharkslayer" generated an estimated $160 million at the domestic box office and is nominated for a best animated feature film Oscar.

While "Shark Tale" didn't have nearly the theatrical success that DreamWorks Animation had with "Shrek," which took in $267.7 million domestically, and "Shrek 2," which became the top-grossing domestic film of 2004 with $436.5 million, its first-week home video sales record bodes well for a film of its comparable box office take. "Shrek 2" also was the best-selling home video last year, generating an estimated $458 million in total consumer spending in North America.

Reuters/Hollywood Reporter

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