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US Audiences Bewitched By Hitch

Will Smith rom-com debuts with record showing

14 February 2005

Nobody likes a smug smart-arse, but today Empire’s colleagues will have to cope. For, ever since this Empire correspondent saw Will Smith’s first stab at romantic comedy at a crowded screening a couple of weeks back, we’ve been telling anyone who’ll listen – colleagues, friends, family, taxi drivers, Big Issue sellers – that Hitch was going to be huge. Mainly because it’s been a long time since we saw any film play so well – the audience laughed uproariously in all the right places, ‘aaaaah’-ed in others, and applauded when, well, certain characters got together. How huge are we talking? Try There’s Something About Mary huge. And you know what? We woz right…

This weekend, Hitch – in which Smith plays a legendary New York date doctor whose wisdom and cool flies out the window when he meets a sassy and beautiful journalist (Eva Mendes) – stormed to the top of the US box office chart with an astonishing $45 million take. Appealing to audiences across the board – men, women, multi-racial - that makes it the biggest debut for a romantic comedy in history, and with around 92% of audience members declaring that they’ll recommend the movie, Empire expects that this very funny, smart and sweet rom-com has a shot at $200 million; it’s a safe bet that this won’t be Smith’s last stab at the genre…

Hitch also gives Smith – the world’s biggest African-American box office draw – a set of stats that any star would be proud of. The I, Robot star has now opened seven movies to more than $45 million. He also now has an opening weekend average of $34.3 million – the highest of any actor. So maybe it’s time to throw away that ‘African-American’ part and call it as it is – right now, Will Smith is the biggest movie star in the world. Period.

Hitch’s colossal opening (oo-er) re-energised the box office, which had been suffering somewhat from a dose of the SADs.

http://www.empireonline.co.uk/site/news/ne...p?news_id=16554

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