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Suicide Squad Marketing

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I've got to say, whether Suicide Squad is a good movie or not the marketing for the movie has been some of the best I've ever seen. If it's a solid movie it should make about a billion dollars and make the most money of any of Will's movies. The way they have done the trailers, the videos, the posters, the social media, the style, it really is spectacular. They've built up the momentum so much it is looking at a $130 million weekend opening in the US which is huge. Well done Warner Bros Marketing team. :clap::clap:

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I agree, the marketing has been very good.

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Box Office: 'Suicide Squad' Tops $50M Worldwide In Two Days

http://www.forbes.com/sites/scottmendelson/2016/08/05/box-office-suicide-squad-tops-50m-worldwide-in-two-days/#74e94519340c

‘Suicide Squad’ Looking To Loot Year’s Third Biggest Opening With $140M-$145M

http://deadline.com/2016/08/suicide-squad-weekend-box-office-opening-will-smith-margot-robbie-1201799046/

"Also per PostTrak, the combination of African American and Hispanic moviegoers made up a huge 41% of the audience with both audiences giving the film a whopping 81% positive score. The entire Suicide Squad cast was a major reason (at 34%) that people went to see the film, and as proof that Will Smith is still a massive summertime draw, 23% went because of him and 21% were compelled by the appearance of Margot Robbie as Harley Quinn. Without question, even though Suicide Squad is an ensemble movie, it will also rank as Smith’s best domestic weekend opening of his career, outflanking 2007’s I Am Legend ($77M). Robbie’s previous weekend high at the B.O. was The Legend of Tarzan at $38.5M. Thirty-two percent also told PostTrak that they came out for Suicide Squad because it’s part of a franchise they love. And if you’re wondering about how those awful reviews factored into moviegoers’ decision to watch Suicide Squad, well, they’re having very little impact: only 4% said they were influenced by reviews to watch this latest DC feature adaptation."

:clap:

Edited by gosia

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All credit to WB's marketing team.. $145 million dollar opening weekend even with all the negative reviews is some effort.

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Based off early evening figures tonight, The Warner Bros/DC pic is headed toward a -69% second weekend drop that’s on par with Batman v. Superman. If Suicide Squad doesn’t pick up this weekend, then it will tie with the Zack Snyder superhero clash and 20th Century Fox’s X-Men Origins: Wolverine as one of the worst sophomore fall-offs for a superhero movie. After beating Disney/Marvel’s Guardians of the Galaxy for the highest opening in August, the tables may turn on Suicide Squad with the James Gunn-directed movie holding the best second weekend in August with $42.1M to Suicide Squad‘s $41.9M.  Earlier this week, it appeared that the under 35 bunch who gave this movie an A- were bound to keep Suicide Squad‘s legs going, but this is what happens when a superhero movie is universally panned by critics and with a ho-hum overall CinemaScore of B+.

 

 

70% drop, that says it all.

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Not that surprising though, most superhero movies got a pretty low rewatch value as they are kind of dependent on innovation and surprise rather than twisted storylines and other types of "depth".

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Domestic: $222,874,728   47.9%

+ Foreign: $242,500,000   52.1%

= Worldwide: $465,374,728

   
it's been out for 10 days, it should reach at least 600 mil    
 
     

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